Content Creator & Storyteller 

Northern Pasta Co.
Remote, London based
£30-40k depending on experience
Full time

A few years ago we set out to make the best pasta in the world. We discovered spelt, British farmers, regenerative farming and learnt the traditional, slow way of making pasta. What we created was pasta people started falling in love with, that elevated their dinners and brought them the joy and comfort that food should bring.

Northern Pasta Co. started on a farmers’ market stall. Here people stopped, chatted with us, came back, told their friends. That connection, that community, built on real conversations and genuine love for what we make, is at the heart of everything we do.

Why this role exists

We have a brilliant brand, a story worth telling and a community of people who genuinely love what we do. What we need now is someone bursting with energy to bring all of that to life in a way that is strategic, considered and full of personality.

This role is for someone who loves the idea of world building, who sees the bigger picture behind every caption and campaign, and who understands that the best communities are built with intention and warmth. Content is our most meaningful tool for growing that world and that’s what this role will own. 

The opportunity here is a big one. How does Northern Pasta Co. show up as we scale rapidly: launching into major retail, growing our DTC channel and building a brand that people genuinely want to be part of. The right person will see that, grab it and adore telling the story along the way.

What you will do

Content Strategy 

• Work with our Head of Marketing to truly get under the skin of the brand, and come up with ideas to bring it to life across all content. 
• Own & lead the content plan for all digital channels, mapping out how they work together (Website, Klaviyo, Instagram & TikTok now, YouTube to follow). Work with the team to understand inputs from across the business & factor them in. 
• Collaborate with the Marketing team to bring campaigns & partnerships to life. Understand the context, listen to ideas from across the team as well as your own & find ways to bring the most creatively inspiring ones to fruition. 

Content Creation

• Produce & edit high quality phone stills & footage (a bonus would be having your own camera/videocamera). 
• Bring genuine curiosity and warmth to everything you create. Northern Pasta is a brand people fall in love with, and the content should feel exactly like that.
• Shape existing team footage and clips into content worth stopping for, and capture your own day to day moments too. 
• Create your own food content, you don’t need to be a chef - but you need to love food, know how to make it look incredible, and have the confidence and consistency to shoot your own food content regularly.
• Create Meta ad content at a regular cadence, with the same care as organic - work together with the team to understand & execute this. 
• Create content specifically for each platform, understand who you're talking to and why it matters. Our audiences on TikTok, Instagram & beyond are different people with different needs - you know the difference & balance accordingly. 

Social Media Management 

• Manage posting on our social media accounts with genuine brand feeling - Instagram & TikTok for now.
• Come up with strategies & execute them for new platforms - YouTube & beyond. 
• Grow and nurture the community on all platforms: respond to DMs and comments, engage, make people feel seen. 
• Stay across growth tools like ManyChat & bring ideas about how we use them.
• Track organic performance and use it to keep improving. Feedback to insights to the rest of the team. 

This role could be a great fit if you…

• Think in brand worlds, not just individual briefs.
• Are as happy & confident in front of the camera as you are behind it.
• Consider yourself highly creative, are full of ideas and love bringing them to life. 
• Write with warmth & personality, in a way that sounds like a person, not a brand.
• Hold the highest standards for yourself - this role is about evolving & leveling up our content, not just creating more volume of the same. 
• Are organised, independent and thrive with genuine ownership.
• Are curious and excited to grow alongside a brand that is going places.
• Love food and care deeply about what you are representing.

Essential skills

• Excellent ability to shoot and edit phone footage and photography at pace - on Canva and CapCut (experience with Adobe is a bonus).
• Experience running & growing social accounts for a brand (Instagram & TikTok required, YouTube is a bonus).
• Understanding of paid digital advertising (especially Meta). Direct experience is a bonus. 

A background in food, start-ups, FMCG or DTC brand marketing is a real bonus, but proven creative flair and passion matters most.

What success looks like

• In your first month, you have really got to know the brand, reviewed our social accounts, mapped out the content plan & are successfully running the day to day on Instagram & TikTok. 
• In your first 3 months, the content plan is spot on, and the quality and calibre of content across all channels is renewed. You’re on the pulse of our stats, feeding back insights to the team & adapting & improving every day. 
• In your first 12 months, engagement is up across the board, our new followers are as engaged as our core, and Northern Pasta is a brand more people are talking about. You’ve launched YouTube and you’re creatively proud to showcase all of that content as your own.

How we work

• Small, ambitious team with high trust and lots of autonomy
• Friendly, open and collaborative, with a strong sense of shared purpose
• We care deeply about quality, relationships and joy

The offer

• £30-45k salary depending on experience, with scope for progression based on hitting targets.
• 25 days holiday, plus bank holidays.
• Full time, remote and flexible, with travel as required for content creation.
• A rare chance to be part of a growing British food brand at a genuinely exciting moment.
• A role with real creative freedom, strategic ownership and serious room to grow.
• Pasta whenever you like!